Louis Vuitton
Luxury Fashion & Leather Goods
Founded
1854
Headquarters
Paris, France
Revenue
$15.6B (2022)
Employees
~33,000
Brand Overview
Louis Vuitton is a French luxury fashion house and luxury goods company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. The company prides itself on its craftsmanship, innovation, and cultural relevance, maintaining its position as one of the world's leading luxury brands for over a century.
Global Brand Reach
Social Media Presence
46.8M
Followers across platforms
Brand Ambassadors
Top Competitors
Our proprietary STATUScore methodology evaluates luxury brands through six essential criteria: Identity, Art, Exclusivity, Education, Fantasy, and Resilience. This framework provides a holistic assessment of a brand's market position, cultural relevance, and long-term sustainability within the luxury ecosystem.
Our Research Methodology
Author Insights: Our team of luxury brand analysts has conducted extensive research across global markets to develop this comprehensive evaluation framework. The STATUScore system represents over five years of data collection and analysis of the world's most prestigious brands.
Author Insights:Dr. Elizabeth Kapferer, Chief Brand StrategistMarch 2025
STATUS Classification
Brand Imagery
Louis Vuitton Brand STATUScore
Louis Vuitton excels in maintaining its authentic heritage while innovating. The brand consistently honors its history of craftsmanship in leather goods while setting new standards in luxury fashion.
The brand's artistic collaborations with contemporary artists and designers have created a unique visual language that transcends seasonal fashion trends.
Louis Vuitton maintains exclusivity through limited editions, price positioning, and controlled distribution, though has expanded accessibility more than some ultra-luxury peers.
The brand effectively communicates its craftsmanship and heritage through exhibitions, brand museums, and digital storytelling, creating a rich educational ecosystem.
While Louis Vuitton creates aspirational campaigns and experiences, its fantasy elements sometimes lean more toward lifestyle luxury than pure escapism.
Louis Vuitton demonstrates exceptional resilience through economic cycles, with iconic products that maintain relevance and value across generations.
Brand Health Matrix
Key performance indicators and industry benchmarks
| Metric | Score | Industry | Insight |
|---|---|---|---|
| Popularity | 78% | Above Average | Brand recognition among target demographic exceeds industry standards, indicating strong market presence. |
| Years in Business | 27 Years | Above Average | Established longer than 65% of competitors, demonstrating stability and market resilience. |
| Market Share | 23.5% | Above Average | Holds significant market position with consistent growth over the past 3 quarters. |
| Employee Count | 10,450 | Below Average | Workforce is smaller than industry leaders, potentially limiting operational capacity. |
| Market Cap | $21.7B | Above Average | Strong market capitalization reflects investor confidence and financial stability. |
| Customer Loyalty | 68% | Below Average | Retention rate is below industry average, suggesting potential issues with customer satisfaction. |
| # of SKUs | 1,245 | Below Average | Product diversity is lower than competitors, potentially limiting market reach. |
Popularity
Brand recognition among target demographic exceeds industry standards, indicating strong market presence.
Years in Business
Established longer than 65% of competitors, demonstrating stability and market resilience.
Market Share
Holds significant market position with consistent growth over the past 3 quarters.
Employee Count
Workforce is smaller than industry leaders, potentially limiting operational capacity.
Market Cap
Strong market capitalization reflects investor confidence and financial stability.
Customer Loyalty
Retention rate is below industry average, suggesting potential issues with customer satisfaction.
# of SKUs
Product diversity is lower than competitors, potentially limiting market reach.
Luxury Brand Metrics
Detailed analysis of key performance indicators across industry benchmarks
Supply
Audience
Price
Recognition
Product Technology
Product Quality
Loyalty
Brand Comparison
Compare luxury brands across key performance indicators